Executive PGDM in Product Management



Batch Commencement: November 2023


The Executive PGDM in Product Management is a comprehensive program that equips mid-career professionals with the skills to excel in the competitive field of product management. Through a combination of theoretical knowledge, practical exercises, and real-world projects, participants develop expertise in leading product development, driving customer satisfaction, and achieving business success. The program covers essential aspects such as product ideation, market research, user experience design, and go-to-market strategies. It also explores product design, manufacturing, and competitive business models. With a capstone project and flexible study options, professionals can apply their learning while continuing to work and advance their careers in product management.

Course Delivery

Hybrid / On-campus / Weekend Classes

Program Outcomes

  • Apply strategic management theories for effective business solutions.
  • Cultivate analytical thinking skills for data-driven decision-making excellence.
  • Develop leadership based on enduring values and principles.
  • Understand, analyze, and effectively communicate global, economic, legal, and ethical dimensions.
  • Drive organizational success through collaborative teamwork and goal attainment.
  • Acquire a customer-centric understanding of product ideation.
  • Generate and evaluate market-driven product ideas for validation.
  • Utilize customer insights and market trends to orchestrate successful product launches.

Program Structure

Semester ISemester IICapstone Project
  • Management Fundamentals
  • Digital Business Transformation
  • Introduction to Product Management
  • Product Ideation and Validation
  • Customer-Centric Product Design
  • User Experience Design & Prototyping
  • Market Research and Analysis
  • Product Distribution and Support
  • Product Pricing Strategies
  • Competitive Business Models
  • Go to Market Strategies
  • Strategy & Change Management
  • 3 Months
  • Certification as Fundamentals of Product Management (post the successful completion of Semester I)
  • Upon successful completion of 15 months program, the executive will earn Executive PGDM in Product Management from Alliance University.

Value Added Coursera Courses:

  1. Product Management Essentials: University of Maryland.
  2. Digital Product Management (Specialization): University of Virginia.

Guided Projects from Coursera:

  1. Build a Product Management Plan Framework in Trello.
  2. Build a Product Roadmap with Aha!.
  3. Product Development: Customer Journey Mapping with Miro.
  4. Creating a Product-Market Fit with Value Proposition Canvas.


by completing the form below.

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